Module 1:
The Brand
Importance
Functions
Trademark management
Build a brand
Other aspects of the mark

Module 2:
Distribution
Role and importance
Choice of distribution network
Market coverage
Innovative methods of distribution

Module 3:
The price
The role of price
Positioning and prices
Prices by cost
Price according to demand
Price according to competition
Pricing exercise

Module 4:
Communication
The nature and role of marketing communication
Communication and brand image
Social networks
Image Management
Digital Advertising
The role of the sales force

Module 5:
Developing its communication strategy
Communication plan and marketing plan
Communication indicators and targets

Module 6:
Implementing and managing its marketing budget
Budgeting and adjustments
Cost optimization
Deployment of teams