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TRADE MARKETING
Category
BUSINESS
Subcategory
Marketing
Code
MKT004
Training Objectives
Understanding the relevance of the marketing trade Develop and evaluate its trade marketing strategy.
Training Program
Module 1:
Marketing Trade
Its role
Its usefulness
Its objectives
Module 2:
B2B markets
Needs
Types of purchase situation
Decision-making process
Participants in the decision-making process
Module 3:
Procurement
Steps
Identification of need
Selection of suppliers
Module 4:
Marketing B2B
Branding and communication
Customer references
Offers B2B
Additional services
Module 5:
Customer relationship management in B2B
Relationship marketing
B2B relational marketing tools
Module 6:
Marketing distribution
Brands of distributors / brands of co-managed
Tactics in distribution marketing
Category management
Module 7: Innovation in distribution system
