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MARKETING PLAN
Category
BUSINESS
Subcategory
Marketing
Code
MKT002
Training Objectives
Develop marketing plan in relation to strategy Follow and adjust your marketing plan according to the results achieved.
Training Program
Module 1:
Value provided to the customer
Creation and value chain
Key roles
Planning
Module 2:
The plan
Steps
Characteristics of a good plan
Module 3:
The current situation
Internal diagnosis
External diagnosis
Module 4:
Objectives
Background on the strategy
Definition of SMART objectives
Setting up a dashboard
Module 5:
Planning marketing
Product
Prices
Promotion and communication
Sale and distribution
Module 6:
Budgeting
Key steps in the marketing budget
Up and down budgeting
Estimation of commercial benefits
Profitability
Key steps in the marketing budget
Module 7:
Implementation and monitoring
Run
Evaluate
Draw a dashboard
Adjust
