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STRATEGIC MARKETING
Category
BUSINESS
Subcategory
Marketing
Code
MKT001
Training Objectives
Understanding the marketing challenges of his business Define positioning and customer segments Pilot its marketing strategy from A to Z.
Training Program
• Introduction to Marketing Strategy
• Market and competition analysis
• Segmentation, targeting and positioning
• Development of the value proposal
• Content strategy
• Choice of distribution channels
• Advertising and promotion
• Budget and performance measurement
• Strategic planning
