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WEB WRITING

Category

BUSINESS

Subcategory

Communication

Code

COM014

Training Objectives

Mastering specific web-specific writing techniques Learning to write engaging and optimized content for SEO Develop skills to adapt style and tone to suit Target audience

Training Program

Understanding Web Writing
Effective Writing Techniques: The Three Steps
Write for who?
Keyword study
Optimization and SEO
Use the AI to optimize its writing
Commitment and Evaluation

Target Audience

Collaborators producing or optimizing online content: communication, marketing, community managers, editors, and anyone involved in creating digital content.

Duration (Days)

3

Minimum Number of Seats

8

Maximum Number of Seats

15

Trainer

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