Develop an action plan and tools to improve a company's performance Co-ordination of human and financial aspects, material means to implement the project To interact on 2 levels: • Internally, with marketing, sales administration, department heads and sales teams, • externally, with customers and suppliers. Know how to prepare a study of the competition market, define proposals for actions and put them in place (team selection, training) with a view to retaining customers. Know how to write a report