Mastering writing techniques
Be able to correct content
Identify quality texts.
Training Program
DIFFERENT TYPES OF REDACTION
Narration,
Description,
Information
REDACTION TECHNOLOGIES
Writing Essentials: How to Write Well Done?
Journalistic technique: The reverse pyramid
Mind-mapping technical angle
Text Planning – Write a Paragraph
WEB EDITION AND SEO TECHNOLOGIES
« Traditional » writing vs. Web Writing Web Writing Objectives / SEO
Structures of an article: paragraph, number of words, keywords, punctuation, titles, intertitles
Things not to do PHOTOS AND VIDEOS (15mn)
Introduction to copyrights of images and videos on the Internet
Where to find free images?
Where to find free videos?
Taking photos and videos by yourself
PRACTICES
Work of groups directed on the processing of a « traditional » informative article and an optimized SEO item.
Target Audience
All stakeholders in the field of communication
Duration (Days)
1
Minimum Number of Seats
8
Maximum Number of Seats
15
Trainer
Emmanuel ANDRIATOAVINA, Responsable Communication Digitale - YAS