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DIGITAL COMMUNICATION: WEB-EDACTION

Category

BUSINESS

Subcategory

Communication

Code

COM007

Training Objectives

Mastering writing techniques Be able to correct content Identify quality texts.

Training Program

DIFFERENT TYPES OF REDACTION
Narration,
Description,
Information

REDACTION TECHNOLOGIES
Writing Essentials: How to Write Well Done?
Journalistic technique: The reverse pyramid
Mind-mapping technical angle
Text Planning – Write a Paragraph

WEB EDITION AND SEO TECHNOLOGIES
« Traditional » writing vs. Web Writing Web Writing Objectives / SEO
Structures of an article: paragraph, number of words, keywords, punctuation, titles, intertitles
Things not to do PHOTOS AND VIDEOS (15mn)
Introduction to copyrights of images and videos on the Internet
Where to find free images?
Where to find free videos?
Taking photos and videos by yourself

PRACTICES
Work of groups directed on the processing of a « traditional » informative article and an optimized SEO item.

Target Audience

All stakeholders in the field of communication

Duration (Days)

1

Minimum Number of Seats

8

Maximum Number of Seats

15

Trainer

Emmanuel ANDRIATOAVINA, Responsable Communication Digitale - YAS

Contact us