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Develop a Social Media Strategy
Category
Technologie de l'information
Subcategory
Digital & Innovation
Code
DL-DII014
Training Objectives
Use social media in a marketing strategy. Build a community. Choose the most appropriate social networks. Create content on social media. Manage a publication schedule over time.
Descriptions
It’s easy to want to jump right into social media and create content and manage communities. But to communicate effectively, you need a robust social media strategy, which means defining a detailed action plan with a particular communication or marketing goal in mind.
In this course, you will learn how to choose the right social networks for your particular goals. You will also learn how to produce content that speaks to your brand and engage your community! Finally, you will learn how to organize your team and implement your strategy over time.
Formation Program
PART #1 – USE SOCIAL MEDIA IN YOUR MARKETING STRATEGY
1. Get the most out of this vourse
2. Discover the power of social media in marketing
3. Define the objectives of your social media efforts
4. Prepare to use a social media strategy
5. Formalize your social media strategy
Quiz: Use social media in your marketing strategy
PART #2 – BUILD YOUR COMMUNITY
1. Get to know your community
2. Find your place in the community
Quiz: Build your community
PART #3 – CHOOSE THE MOST APPROPRIATE SOCIAL NETWORKS TO REACH YOUR GOALS
1. Find your communities on general platforms
2. Use sector-specific platforms
PART #4 – CREATE CONTENT ON SOCIAL MEDIA
1. Create and publish your content
2. Facilitate conversations
Quiz: Create content on social media
PART #5 – MANAGE A PUBLICATION SCHEDULE OVER TIME
1. Organize your content with a calendar
2. Track your goals over time
Microdoing & Survey
Quiz: Manage a publication schedule over time
