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Create an Omnichannel Customer Experience

Category

Business

Subcategory

Relation client

Code

DL-RCL004

Training Objectives

Identify the stakes of the omnichannel Customer Experience. Outline your omnichannel strategy. Create a Customer Experience using an omnichannel approach.

Descriptions

You’re probably familiar with the Customer Experience – as a consumer, you experience it on a daily basis. But how much do you know about the omnichannel Customer Experience?

With an omnichannel strategy, you’ll be able to personalize your customer interactions and experiences based on the behaviors of your consumers. This lets you create a tailored Customer Experience, so your customers will feel seen (and appreciated).

In this course, I’ll be guiding you as you evaluate and outline your strategy. Then I’ll be here to support you in creating a Customer Experience with an omnichannel approach.

Ready? Let’s go!

Formation Program

PART #1 – IDENTIFY THE STAKES OF AN OMNICHANNEL CUSTOMER EXPERIENCE

1. Get the most out of this course

2. Find the marketing strategy that works Best for your Company

3. Know your customer profiles

Quiz: Identify the stakes of the omnichannel Customer Experience

PART #2 – OUTLINE YOUR OMNICHANNEL STRATEGY

1. Conduct an pmnichannel strategy audit

2. Set your SMART goals

3. Know exactly who your customers are

4. Choose the best channels to fit your omnichannel strategy

Quiz: Outline your omnichannel strategy

PART #3 – CREATE A CUSTOMER EXPERIENCE USING AN OMNICHANNEL APPROACH

1. Map an omnichannel customer journey that benefits your Business

2. Adopt the best practices for mapping the customer journey

3. Get your employees engaged in the omnichannel Customer Experience

Microdoing & Survey

Quiz: Create a Customer Experience using an omnichannel approach

Language

Anglais

Duration (hours)

8

Sources

OpenClassrooms

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