Catalogue de formations
Un parcours structuré pour développer vos savoir-faire, inspirer l’innovation, et construire votre avenir au sein du Groupe.
Launch a Google Ads Campaign
Business
Communication & Marketing
Google’s search engine has dominated the market for almost 20 years: 90% of all web searches are carried out on Google. It is now essential to have a presence on Google if you’re a business, charity, freelancer, or any other type of organization. 98% of internet users never look beyond the first page of Google […]
Code :
DL-DMC007
Langues :
Anglais
Durée (Heures) :
6
Sources :
OpenClassrooms
Plan de formation
PART #1 – DISCOVER GOOGLE ADS
1. Publish your first Ad
2. Understand how Google Ads auctions work
Quiz: Discover Google Ads
PART #2 – SET UP AND LAUNCH YOUR FIRST CAMPAIGN
1. Organize your account
2. Target the right audience
3. Define your advertising budget
4. Bid on the right keywords
5. Create your Ad
Quiz: Set up and launch a Google Ads Campaign
PART #3 – MANAGE AND IMPROVE YOUR CAMPAIGN PERFORMANCE
1. Assess Ad performance
2. Optimize your campaigns
Microdoing & Survey
Quiz: Manage and improve campaign performance
