Catalogue de formations
Un parcours structuré pour développer vos savoir-faire, inspirer l’innovation, et construire votre avenir au sein du Groupe.
Do product research: analyze the competition and interview potential customers
Business
Vente
Successful products come from a compelling product vision that is turned into reality. Effective product managers conduct product research by: Analyzing the competition Interviewing customers Designing plausible business models Product research is a fundamental part of product strategy. You will learn how to identify and find potential customers, how to interview them, and how to […]
Code :
DL-VTE003
Langues :
Anglais
Durée (Heures) :
12
Sources :
Axian university
Plan de formation
Part 1 – Doing a competitive analysis
1. Learn the importance of competitive analysis
2. Discover the competitive analysis canvas
3. See an example competitive analysis canvas
4. Discover other competitive analysis tools
Part 2 – Interviewing Customers
1. Learn the benefits and pitfalls of interviewingThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
2. Identify the right people to interviewThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
3. Avoid these 6 interviewing mistakesThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
4. Identify the 4 signals of a potential customerThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
5. Use the customer interview templateThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
6. Find customers to interviewThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
7. Create personas & persona templatesThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
Part 3 – Business Model Canvas
1. Discover the 3 types of business model canvasesThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
2. Complete a Lean CanvasThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
3. Learn the applications of the Lean CanvasThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
Microdoing & SurveyThis lesson is currently unavailableMust pass quiz before continuing: » Quiz: Understanding competitive analysis »
