Catalogue de formations
Un parcours structuré pour développer vos savoir-faire, inspirer l’innovation, et construire votre avenir au sein du Groupe.
Develop a Social Media Strategy
Technologie de l'information
Digital & Innovation
It’s easy to want to jump right into social media and create content and manage communities. But to communicate effectively, you need a robust social media strategy, which means defining a detailed action plan with a particular communication or marketing goal in mind. In this course, you will learn how to choose the right social […]
Code :
DL-DII014
Langues :
Anglais
Durée (Heures) :
10
Sources :
OpenClassrooms
Plan de formation
PART #1 – USE SOCIAL MEDIA IN YOUR MARKETING STRATEGY
1. Get the most out of this vourse
2. Discover the power of social media in marketing
3. Define the objectives of your social media efforts
4. Prepare to use a social media strategy
5. Formalize your social media strategy
Quiz: Use social media in your marketing strategy
PART #2 – BUILD YOUR COMMUNITY
1. Get to know your community
2. Find your place in the community
Quiz: Build your community
PART #3 – CHOOSE THE MOST APPROPRIATE SOCIAL NETWORKS TO REACH YOUR GOALS
1. Find your communities on general platforms
2. Use sector-specific platforms
PART #4 – CREATE CONTENT ON SOCIAL MEDIA
1. Create and publish your content
2. Facilitate conversations
Quiz: Create content on social media
PART #5 – MANAGE A PUBLICATION SCHEDULE OVER TIME
1. Organize your content with a calendar
2. Track your goals over time
Microdoing & Survey
Quiz: Manage a publication schedule over time
