Catalogue de formations
Un parcours structuré pour développer vos savoir-faire, inspirer l’innovation, et construire votre avenir au sein du Groupe.
Understand Your Audience With Google Analytics
Technologie de l'information
Digital & Innovation
Would you believe me if I told you that all your marketing decisions could be made through a scientific approach? If you want to constantly improve your digital marketing performance, you must know how to measure, analyze, and interpret data. Fortunately, there are a ton of tools to help you do this, with a key […]
Code :
DL-DII007
Langues :
Anglais
Durée (Heures) :
8
Sources :
OpenClassrooms
Plan de formation
PART #1 – DISCOVER THE BASICS OF WEB ANALYTICS
1. What is web analytics?
2. Organize your approach with a measurement plan
3. Set up your analysis tool
Quiz: Discover the basics of web analytics
PART #2 – EXPLORE DATA WITH GOOGLE ANALYTICS
1. Discover the Google analytics 4 interface and how it functions
2. Learn to know your audience
3. Compare your acquisition channels
4. Observe your users’ behavior
5. Analyze the revenues generated on your website or app
Quiz: Explore data with Google analytics
PART #3 – READ DATA THROUGH HYPOTHESIS TESTING
1. Explore your conversion funnel
2. Manage your data with a personalized dashboard
3. Create and test your hypotheses
4. Conclusion
Microdoing & Survey
Quiz: Read data through hypothesis testing
