Catalogue de formations
Un parcours structuré pour développer vos savoir-faire, inspirer l’innovation, et construire votre avenir au sein du Groupe.
Discover Digital Marketing
Technologie de l'information
Digital & Innovation
Have you ever wondered how to promote a brand? Attract more visitors to a site? Convert prospects into customers, and then turn them into ambassadors? Then you have come to the right place. You might already know what online advertising, SEO, emailing, or community management involves. If so, you are familiar with some digital marketing […]
Code :
DL-DII005
Langues :
Anglais
Durée (Heures) :
8
Sources :
OpenClassrooms
Plan de formation
PART #1 – IDENTIFY THE BENEFITS OF DIGITAL MARKETING
1. Discover the basics of marketing
2. Discover the basics of Digital Marketing
3. Compare Digital Marketing and traditional marketing
Quiz: Identify the benefits of Digital Marketing
PART #2 – CREATE A DIGITAL MARKETING PLAN TO REACH YOUR GOALS
1. Create a roadmap
2. Clarify the goals of your marketing campaign
3. Carry out market research
4. Develop a marketing strategy in line with your goal
5. Create an activity plan using a template
Quiz: Create a Digital Marketing plan to reach your goals
PART #3 – MONITOR THE PERFORMANCE OF A MARKETING CAMPAIGN
1. Manage customer relations online
2. Attract prospects to your website
3. Turn visitors into leads
4. Drive sales with calls to action
5. Turn your customers into brand ambassadors
Microdoing & Survey
